Simpleways
Classroom project on entrepreneurship
1
The brief was to come up with an innovative business idea, define the foresight & strategic intent and explore different models.
2
We identified whether we could be a 'big bang disruption' and then applied the 6 Path Framework.
3
We then used the “Blue Ocean Strategy Canvas” to innovate our value proposition and identified the potential core resources and competencies.
4
We then defined the final value proposition and applied the Lean Startup Approach to propose an MVP.
The Idea & Vision
Simpleways is a hyperlocal online platform for all things sustainable — from products to crowdfunding to information and events.
Big Bang Disruption?
Not really, but a lot of factors work in our favour as we combine pre-existing elements in a new manner.
6 Path Framework
Utilising the framework to create a niche for Simpleways.
Competitive Advantage
Defining our unique selling point, key competences and resources.
Conclusion
Applying the Lean Start-up Approach and formulating Minimum Viable Product for the buyers as well sellers.
Value Proposition Canvas
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