aishwaryarathore

    Fortfab

    Branding for an Indian bridal wear label
    main project image
    1
    Fortfab with Shirin Vishen is a fashion label specialising in traditional Indian bridal and wedding wear.
    2
    The brief was to create an identity that retained the peacock feather of the parent company, yet with a new look.
    3
    Various styles were explored- minimal, vintage, modern and traditional. The final identity was minimal in nature.
    4
    The logo thus created incorporated the minimally stylised peacock feather into the letter 'f' with a clean rounded typeface.
    Apart from the logo and stationery items, two lookbooks were also created, following the same minimal theme.

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