Cord
Branding for a leather accessories label
1
Cord is a fashion label mainly focussed on leather bags and accessories with a plan to later delve into clothing as well.
2
The brief was to create an identity that brought together the elements of nostalgia as well as progressiveness, that their products spoke of.
3
Various styles were explored- minimal, vintage, modern and traditional. The final identity was an amalgamation of them all.
4
The identity thus created incorporated a 'knot' out of the cord tying together the two brand qualities.
Finally, two variations of the logo were created- one with just the unit 'cord' and the other with the date of establishment along with the tagline.
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