WWF-India: Ek Prithvi
Book Cover Illustrations
Ek Prithvi is the name under which the education wing of WWF-India runs environment education programmes in schools.
The brief was to create book covers for a Teachers' Resource Book and a Student Journal for the programmes being run in Ladakh and Karnataka.
The target audience included students aged 9-12 in the rural and sub-urban areas of these regions.
While the Karnataka illustrations derived inspiration from the local art and craft style, the Ladakh ones were inspired from Tibetan art.
The main theme of the artwork remained the same for both the regions, but were stylised differently and tweaked slightly for the student journal and the teacher resource book.
© 2018 by Aishwarya Rathore. All rights reserved.