Classroom project on entrepreneurship
The brief was to come up with an innovative business idea, define the foresight & strategic intent and explore different models.
We identified whether we could be a 'big bang disruption' and then applied the 6 Path Framework.
We then used the “Blue Ocean Strategy Canvas” to innovate our value proposition and identified the potential core resources and competencies.
We then defined the final value proposition and applied the Lean Startup Approach to propose an MVP.
The Idea & Vision
Simpleways is a hyperlocal online platform for all things sustainable — from products to crowdfunding to information and events.
Big Bang Disruption?
Not really, but a lot of factors work in our favour as we combine pre-existing elements in a new manner.
6 Path Framework
Utilising the framework to create a niche for Simpleways.
Defining our unique selling point, key competences and resources.
Applying the Lean Start-up Approach and formulating Minimum Viable Product for the buyers as well sellers.
Value Proposition Canvas
© 2019 by Aishwarya Rathore. All rights reserved.