Academic workshop on 'Business Design' by Nexi in association with Antwerp Management School
The Nexi Financial Group provides services and infrastructure for banks, institutions and public administration.
The Brief: Design a new service for their POS device- Poynt, to improve the selling and purchasing experience for both the customer and the merchant.
The process followed three steps:
-Discover and Define
Due to confidentiality reasons, the final result of the project can not be published.
We started in a haze…
Discover & Define
We researched around the neighbourhoods of Bovisa and Isola in Milan to find out opportunity areas, user profiles and experiences.
We started forming a picture…
We used multiple design tools to diverge and converge for the solution.
After the app development, we focused on the launch strategies.
We were adjudged the ‘best team’ in the workshop and the client even asked us to get in touch for seed funding!
© 2019 by Aishwarya Rathore. All rights reserved.