Branding for an Indian bridal wear label
Fortfab with Shirin Vishen is a fashion label specialising in traditional Indian bridal and wedding wear.
The brief was to create an identity that retained the peacock feather of the parent company, yet with a new look.
Various styles were explored- minimal, vintage, modern and traditional. The final identity was minimal in nature.
The logo thus created incorporated the minimally stylised peacock feather into the letter 'f' with a clean rounded typeface.
Apart from the logo and stationery items, two lookbooks were also created, following the same minimal theme.
© 2019 by Aishwarya Rathore. All rights reserved.